Items where Subject is "BRAND ANALYSIS"

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AYODYA, BRADHIKA (2011) BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE. Undergraduate thesis, BINUS.

ARIESTYA PUTRA, RUDY (2010) THE EFFECT OF SERVICE BRAND EXTENSION ON CORPORATE IMAGE (A STUDY OF MOBILE OPERATORS IN INDONESIA). Undergraduate thesis, BINUS.

AGUSYAM SUGIARTO, YOKTAN (2010) ANALYSIS OF PERSONAL BRAND PERFORMANCE GAP USING NETNOGRAPHY (CASE OF SBY). Masters thesis, BINUS.

C

CALVIN, CALVIN and Darmayanti, Dahlia (2012) INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA. Undergraduate thesis, BINUS.

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Dewanti, Retno and Ismail, Ishak and Wibisono, Steven (2010) The Influence of Experential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty. In: Proceedings 3rd International Conference on Quantitative Methods Used in Economics and Business, 16-18 June 2010, Bandar Lampung.

Dewanti, Retno and Kharisma, Inkha (2009) CONSUMER PERCEPTION ANALYSIS TOWARDS BRAND IMAGE HEMA DUTCH RESTO. In: Proceeding The 6th Ubaya International Annual Symposium on Management: "Sustainable Tourism Development : A Challenge For Government Business And Academic", 14 March 2009, Surabaya.

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ERWIN HARTONO TANUSANTOSO, ALOYSIUS (2011) DINAMIKA POTRET PERSONAL BRANDING PRESIDEN SBY. Masters thesis, BINUS.

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Hamim, Affancik and Sanusi, Desmond and iagian, Schatzquelle (2004) Cellular Post-Merger Brand Management to Secure the Promising Expanding Market (Case Study in PT. Indosat). Masters thesis, BINUS.

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Idris, Gautama So and Carmelia, Brodie and Chandra, Wijaya and Ismail, Ishak (2009) Brand Association Attributes Analysis on GI Airline: A Case Study on Passengers at Soekarno-Hatta International Airport. In: Brand Association Attributes Analysis on GI Airline: A Case Study on Passengers at Soekarno-Hatta International Airport, 14 March, UBAYA, Surabaya.

ING, MEI (2011) ANALYSIS OF BRAND REPUTATION, COMPANY REPUTATION, BRAND COMPETENCE, PRICE, AND REPEAT PURCHASE TO PASEOS BRAND LOYALTY. Masters thesis, BINUS.

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JULIANA, JULIANA (2010) ANALISIS PERBANDINGAN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY EXTRA JOSS DAN KUKU BIMA ENER-G SERTA KORELASINYA DENGAN CUSTOMER LOYALTY (STUDI KASUS: KONSUMEN ENERGY DRINK DI JAKARTA BARAT). Masters thesis, BINUS.

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KURNIA SUCI, APRIANI (2011) SPECS: BRAND-BUILDING BY CHANNEL RESTRUCTURING. Masters thesis, BINUS.

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NUGRAHA, DONNY (2009) DOES IMAGE OF COUNTRY-OF-ORIGIN MATTER TO BRAND EQUITY IN JAKARTA? Undergraduate thesis, BINUS.

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PRAYITNO, EKO (2010) PRODUCT BRAND ATTRIBUTES in AFFECTING ATTITUDINAL and BEHAVIORAL LOYALTY of UNIVERSITY STUDENT CUSTOMERS in JAKARTA and its GREATER AREA (with additional analysis on Corporate Attributes). Undergraduate thesis, BINUS.

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SUNGKONO DJAP, PUTRA (2010) UNDERSTANDING BRAND AND DEALER RETENTION IN THE NEW CAR MARKET. Undergraduate thesis, BINUS.

Sitinjak, Martinus Fieser ANALYISING FACTORS IMPACT TO PURCHASE INTENTION ON HEADPHONE (CASE OF BRAND TAKSTAR). -. (Unpublished)

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WIRASENA, RACHMAT and DARSONO, DARSONO (2010) ANALISIS BRAND REVITALIZATION FATIGON REGULER DI JAKARTA DENGAN MENGGUNAKAN INTEGRATED MARKETING COMMUNICATION. Masters thesis, BINUS.

WULANDARI, WULANDARI (2010) ANALISA PENGARUH IDENTITAS MEREK DAN POSISI MEREK SUPERMARKET KEM CHICKS TERHADAP ASOSIASI MEREK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN (STUDI KASUS : PACIFIC PLACE MALL). Undergraduate thesis, BINUS.

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YEHEZKIEL, YEHEZKIEL and SAMUEL, DERIAN (2009) ANALISIS PENGARUH POSITIONING PRODUK DAN DIFERENSIASI PRODUK TERHADAP PENILAIAN BRAND BAN ACCELERA DARI PT. ELANGPERDANA TYRE INDUSTRY. Undergraduate thesis, BINUS.

YUNIATI, THERESIA (2013) Perception of Natural and Organic Skincare: A Study in Jakarta. Undergraduate thesis, BINUS.