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AZIZ, ADAM (2010) ANALISIS PENGARUH CITRA MERK DAN KREATIVITAS PERIKLANAN UNTUK MENCIPTAKAN PENGALAMAN KONSUMEN YANG BERDAMPAK PADA KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS : PT. ERAFONE ARTHA RETAILINDO). Undergraduate thesis, BINUS.
ADI ANDRYANTO, AGUSTINUS (2009) ANALISIS PENERAPAN EMOTIONAL BRANDING TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK TOYOTA AVANZA (STUDI KASUS PADA ASTRIDO FATMAWATI - JAKARTA SELATAN). Undergraduate thesis, BINUS.
ANDREAN PUTRA, BRYAN (2014) Effects of Counterfeits oh The Image of Luxury Brands From Indonesian Customer Perspective. Undergraduate thesis, BINUS.
ASMARHANI, DILI (2008) ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI GIANT HYPERMARKET VILLA MELATI MAS. Undergraduate thesis, BINUS.
AURISTA ELISABETH FIDELIA RUMBAJAN, BRENDA and JUDAH SUMBAYAK, DANIEL and KURNIADI, STEFANUS (2013) Bringing The Existance of Local Fashion Brands Through Modesian Web Applications. Masters thesis, BINUS.
AZRIANI, FIRUCHA (2012) PENGARUH BRAND IMAGE, PRICE, QUALITY DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK NESTEA PT. NESTLE INDONESIA. Masters thesis, BINUS.
Anggraeni, Adilla (2016) Consumption and Counterfeits: The Role of Brand Familiarity, Perceived Quality and Anticipated Regrets. In: LVMH-SMU Luxury Research Conference 2016, 20-21 June 2016, Singapore Management University.
Anggraeni, Adilla (2015) Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands among Young Consumers. Procedia - Social and Behavioral Sciences, 211 (-). pp. 442-447. ISSN 1877-0428
Anggraeni, Adilla (2016) Form Reviewer "Consumption and Counterfeits:The Role of Brand Familiarity, Perceived Quality and Anticipated Regrets". Singapore Management University..
Anggraeni, Adilla (2015) Form Reviewer "Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands among Young Consumers". Elsevier Ltd.
Anggraeni, Adilla (2016) Form Reviewer "The Impact of Electronic Word-of-Mouth on Brand Image, Attitude Toward Product, Perceived Quality and Visit Intention: An Empirical Study of the Food and Beverage Industry in Jakarta". UGM.
Anggraeni, Adilla (2016) The Impact of Electronic Word-of-Mouth on Brand Image, Attitude Toward Product, Perceived Quality and Visit Intention: An Empirical Study of the Food and Beverage Industry in Jakarta. In: 4th Gadjah Mada International Conference on Economics and Business 2016, 25-26 November 2016, Yogyakarta.
Anggraeni, Adilla (2016) Similarity "Consumption and Counterfeits:The Role of Brand Familiarity, Perceived Quality and Anticipated Regrets". Singapore Management University..
Anggraeni, Adilla (2015) Similarity "Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands among Young Consumers". Elsevier Ltd.
Anggraeni, Adilla (2016) Similarity "The Impact of Electronic Word-of-Mouth on Brand Image, Attitude Toward Product, Perceived Quality and Visit Intention: An Empirical Study of the Food and Beverage Industry in Jakarta". UGM.
AMALIA, IRMA (2011) ANALISIS STRATEGI PROMOSI CITRA MAJALAH GADIS (STUDI KASUS) PT. FEMINA GROUP. Undergraduate thesis, BINUS.
AGITA MIRAWATY, OKTAVY (2010) ANALISIS PERBEDAAN PERSEPSI KONSUMEN TERHADAP ATRIBUT PRODUK PRIVATE LABEL DAN NATIONAL BRAND (STUDI KASUS : HERO MALL TAMAN ANGGREK). Undergraduate thesis, BINUS.
ADHITIA, WANDA (2007) ANALISIS KEAKURATAN CITRA MEREK MENGGUNAKAN UJI COCHRAN (STUDI KASUS : MEREK TOYOTA KIJANG INNOVA PADA PT. ASTRA INTERNATIONAL TBK - TOYOTA). Undergraduate thesis, BINUS.
ARIFIN ADISASTRA, YOGI and HARTANTO WIDJAJA, EDWIN (2009) Persepsi konsumen terhadap produk dan brand Suzuki Neo Baleno (Studi kasus pada PT Indomobil Niaga International). Masters thesis, BINUS.
BRODIE, CARMELIA and WIJAYA, CHANDRA (2008) ANALISIS ATRIBUT BRAND ASSOCIATION (ASOSIASI MEREK) MASKAPAI PENERBANGAN PADA PT. GARUDA INDONESIA. (STUDI KASUS : PENUMPANG GARUDA INDONESIA JURUSAN JAKARTA - SURABAYA DI BANDARA INTERNASIONAL SOEKARNO HATTA). Undergraduate thesis, BINUS.
CHRISTIANUS NAU WADA, FERNANDO (2011) EFEK KARAKTER TOKOH UTAMA DALAM FILM THAILAND TERHADAP KHALAYAK (ANALISIS IDENTIFIKASI PSIKOLOGIS NAM DAN CHOEN DALAM FILM THAILAND BERJUDUL "A CRAZY LITTLE THING CALLED LOVE"). Undergraduate thesis, BINUS.
CAESAR, MOHAMAD and FATAH, AFRIZAL (2009) ANALISIS KONTRIBUSI PERIKLANAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA MAKRO PASAR REBO. Undergraduate thesis, BINUS.
D. S. M. SIHOMBING, AMANDA (2006) BRAND DAN BRANDING IN SPACE-INTERIOR CONSULTANT. Undergraduate thesis, BINUS.
DEWI, CHINTYA (2009) ANALISIS PENGARUH BRAND IMAGE TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP BRAND LOYALITY KARTU PROVIDER ESIA (STUDI KASUS : PELANGGAN KARTU PASCA BAYAR ESIA DI WILAYAH TANGERANG). Undergraduate thesis, BINUS.
DAHLIA SMITH, ARIESTA (2013) Place Branding. Undergraduate thesis, BINUS.
Dewanti, Retno and Ismail, Ishak and Tasrihanto, Muhammad Jalu and Prabowo, Aditya (2010) ANALYSIS OF INFLUENCE BRAND TRUST AND BRAND IMAGE TOWARDS PURCHASE DECISION THE PRIVATE LABEL PRODUCT AND THEIR IMPACT ON BRAND LOYALTY. In: 7th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT, 20 March 2010, Surabaya.
Dewanti, Retno and Ismail, Ishak and Wibisono, Steven (2010) The Influence of Experential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty. In: Proceedings 3rd International Conference on Quantitative Methods Used in Economics and Business, 16-18 June 2010, Bandar Lampung.
Dewanti, Retno and Kharisma, Inkha (2009) CONSUMER PERCEPTION ANALYSIS TOWARDS BRAND IMAGE HEMA DUTCH RESTO. In: Proceeding The 6th Ubaya International Annual Symposium on Management: "Sustainable Tourism Development : A Challenge For Government Business And Academic", 14 March 2009, Surabaya.
Dewanti, Retno and LEONARD, JEFRY and Tjia, Fie Tjoe (2012) Peran Pembelian Spontan Dalam Menentukan Citra Merek Cafe. Jurnal Binus Business Review, 3 (2). pp. 819-824. ISSN 2087-1228
Dewanti, Retno and Prabowo, Hartiwi and Hidayat, Cecep and AISYAH, AISYAH (2009) ANALISIS PENGARUH EFEKTIFITAS CALL CENTER DAN BRAND REPUTATION TERHADAP BRAND TRUST DAN DAMPAKNYA PADA BRAND LOYALTY KARTU PRABAYAR IM3(STUDI KASUS : MAHASISWA MANAJEMEN BINUS UNIVERSITY). In: The 3rd National Conference on Management Research, 5 November 2009, Bandung.
Dewanti, Retno and Putong, Iskandar and Tjia, Fie Tjoe and MATTHEW, JOHANES KOSASIH (2009) ANALISIS KINERJA EXPERIENTIAL MARKETING UNTUK MENCIPTAKAN CUSTOMER LOYALTY MELALUI BRAND IMAGE KENTUCKY FRIED CHICKEN. In: The 3rd National Conference on Management Research, 5 November 2019, Bandung.
DEYER, MOSES (2011) PENGARUH KUALITAS KARAKTER SISWA TERHADAP REPURCHASING DAN WORD OF MOUTH PADA SEKOLAH TUNAS BANGSA GUNUNG SAHARI (ANALISIS BRAND IMAGE DAN KEPUASAN ORANG TUA SEBAGAI VARIABEL INTERVENING). Undergraduate thesis, BINUS.
DIANA, VIVI (2011) ANALISIS PENGARUH BRAND IMAGE DAN SERVICE TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PASIEN LOW BACK PAIN DI RUMAH SAKIT PONDOK INDAH, PADA DEPARTEMEN FISIOTERAPI). Undergraduate thesis, BINUS.
FATMALA LAKSMI, DEA (2011) PENGARUH EVENT URBANATHLON 2011 DALAM MEMBANGUN BRAND AWARENESS MAJALAH MEN'S HEALTH INDONESIA DI KALANGAN PECINTA OLAHRAGA LARI. Undergraduate thesis, BINUS.
FAJAR INDAH, DEWI (2008) ANALISIS PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK ELEKTRONIK SANKEN (STUDI KASUS : PADA PT. ISTANA ARGO KENCANA). Undergraduate thesis, BINUS.
FAUZAN FERDIANSYAH, MUHAMMAD and BERNADUS METEKOHY, STEPHANUS (2009) ANALISIS PENGARUH CIRI PRODUK DAN EVENT TERHADAP KETERLIBATAN KONSUMEN UNTUK MENENTUKAN KEPUTUSAN PILIHAN PEMBELIAN DI BAKSO LAPANGAN TEMBAK SENAYAN (STUDI KASUS : CABANG REST AREA KM 19 TOL JAKARTA - CIKAMPEK). Undergraduate thesis, BINUS.
Gautama So, Idris (2015) Advertising Personality Impact to Education Institution Brand Image Base on Three Hits Theory of Exposure. Advanced Science Letters, 4 (21). pp. 777-780. ISSN 0777–0780
GONARTO, WELLY and OKTAVIANUS, WILLY (2007) ANALISIS BRAND IMAGE DONUT I-CRAVE (STUDI KASUS : DONUT I-CRAVE CABANG MALL CIPUTRA. Undergraduate thesis, BINUS.
HARIS, ADAM and DARMADI, BUDI and NOVYANTO, YUSMAN and Maulana, Amalia E. (2008) Dampak Tayangan Eksklusif Liga Inggris Terhadap Brand Image Astro TV. Journal of Business Strategy and Execution, 1 (1). pp. 75-105.
HENI, HENI (2009) ANALISIS PENGARUH IKLAN TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP SIKAP KONSUMEN PADA KARTU ESIA (STUDI KASUS : KONSUMEN GERAI ESIA ITC ROXY MAS). Undergraduate thesis, BINUS.
HERJADI, WILLY (2011) ANALISIS HUBUNGAN ANTARA BRAND IMAGE DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK QUARY PADA PT. LUVIN INDONUSA. Undergraduate thesis, BINUS.
ILAH, ABDUL and HARI PRABOWO, ANGGORO (2011) ANALISIS PENGARUH CREATIVITY ADVERTISING DAN CELEBRITY ENDORSEMENT TERHADAP BRAND IMAGE SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (STUDI KASUS : PT. FORTUNE INDONESIA, TBK SEBAGAI JASA LAYANAN PERIKLANAN). Undergraduate thesis, BINUS.
Idris, Gautama So (2018) Form Reviewer "Advertising personality impact to education institution brand image base on three hits theory of exposure". Univ. Bina Nusantara, Jakarta.
Idris, Gautama So (2015) Similarity "Advertising personality impact to education institution brand image base on three hits theory of exposure". American Scientific Publishers, Jakarta.
Idris, Gautama So (2010) Similarity "Analysis on the Influence of Service Quality and Product Quality to Costumer Satisfaction and Its Impact Towards Brand Image Of " KD " Fried Chicken Restaurant". Univ. Surabaya, Surabaya.
Idris, Gautama So and Carmelia, Brodie and Chandra, Wijaya and Ismail, Ishak (2009) Brand Association Attributes Analysis on GI Airline: A Case Study on Passengers at Soekarno-Hatta International Airport. In: Brand Association Attributes Analysis on GI Airline: A Case Study on Passengers at Soekarno-Hatta International Airport, 14 March, UBAYA, Surabaya.
INDRA PRATHAMA, KUS (2008) PERAN DIFERENSIASI PRODUK TABUNGAN "X" SEBAGAI VARIABEL MODERATOR DALAM PENGARUH STRATEGI POSITIONING MEREK TERHADAP CITRA PERUSAHAAN (STUDI KASUS : RESPONDEN NASABAH TABUNGAN "X" BANK "X" (PERSERO) TBK. DI WILAYAH JAKARTA SELATAN). Undergraduate thesis, BINUS.
INDRAYANTO, RANDY (2011) PERANCANGAN IDENTITAS VISUAL PULAU TIDUNG. Undergraduate thesis, BINUS.
JESSICA, AUDREY (2008) IMAGE RECOVERY MELALUI PERIKLANAN DAN PUBLIC RELATION YANG EDUKATIF DALAM MENGHADAPI WABAH FLU BURUNG PADA MAKANAN FASTFOOD (STUDI KASUS PADA PT. FASTFOOD INDONESIA TBK., KENTUCKY FRIED CHICKEN). Undergraduate thesis, BINUS.
JOHAN, GERALDO (2011) PERAN PUBLIC RELATION DAN PERIKLANAN YANG EDUKATIF DALAM IMAGE RECOVERY UNTUK MENCIPTAKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK MINUMAN MIZONE. Undergraduate thesis, BINUS.
Kumoratih, Dewi Peer Review "Rancangan Wonderful Indonesia Sebagai Branding-Destination". Universitas Bina Nusantara.
KUSUMA NURPARAMESTI, SINDY (2008) BRAND REVITALIZATION : PENCIPTAAN BRAND IMAGE PRODUK GREEN SANDS BEBAS ALKOHOL DENGAN MARKETING COMMUNICATION (ADVERTISING DAN PUBLIC RELATION) PADA PT. MULTI BINTANG INDONESIA TBK. Undergraduate thesis, BINUS.
LEONARD, JEFRY (2012) ENTREPRENEURIAL MARKETING UNTUK MEMPERKUAT BRAND IMAGE (STUDI KASUS COFFE TOFFE RADIO DALAM). Undergraduate thesis, BINUS.
LEONARDO HARLIANTO, CHRISTIAN (2013) THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA. Undergraduate thesis, BINUS.
LEONARDO HARLIANTO, CHRISTIAN (2013) THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA. Undergraduate thesis, BINUS.
MEUTIA PUTRI, FARAH (2009) CITRA MEREK PRODUK PRIVATE LABEL : KETERKAITANNYA DENGAN CITRA GERAI DAN KEHADIRAN MEREK NASIONAL. STUDI KASUS PADA GIANT HYPERMARKET POINS LEBAK BULUS. Undergraduate thesis, BINUS.
MASTERLIE, ERICK (2013) IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT. Undergraduate thesis, BINUS.
Maulana, Amalia E. and Sonata, Natalia User Segmentation of 'Foursquare', the location-based social media. In: The 4th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (ICIES 2012).
MUHAMMAD QADRIE, NABILA (2011) PENGARUH ATRIBUT PRODUK TERHADAP PEMBENTUKAN CITRA OZ RADIO JAKARTA. Undergraduate thesis, BINUS.
MARIA, STEPHANIE (2011) ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN MASYARAKAT DALAM MEMILIH KURSUS MUSIK DI PURWA CARAKA MUSIC STUDIO CABANG BSD. Undergraduate thesis, BINUS.
NOVIA SUGIANTI, ARIE (2008) ANALISIS CITRA MEREK (BRAND IMAGE) PADA PT. COMMONWEALTH LIFE (CABANG ATRIUM 8). Undergraduate thesis, BINUS.
NOOR AISHA, SELVY (2011) ANALISIS PENGARUH KEPUTUSAN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PRODUK FRUIT TEA DIKALANGAN SMA BEKASI TIMUR). Undergraduate thesis, BINUS.
NATALIA, SUSAN (2009) ANALISIS PERSEPSI KONSUMEN MENGENAI KUALITAS PRODUK DAN PENETAPAN POSISI PRODUK TERHADAP CITRA MEREK PADA TOKO BANGUNAN KECIL (STUDI KASUS : PRODUK CAT NEWLUX PT. GALA INDAH MAKMUR). Undergraduate thesis, BINUS.
PARWIRO, AAN and ADAB, GAPIT (2009) ANALISIS STRATEGI KOMUNIKASI MEREK DAN PEMOSISIAN MEREK TERHADAP PEMBENTUKAN KEPERCAYAAN MEREK DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MEREK BIGEN (STUDI KASUS : PT. HOYU INDONESIA). Undergraduate thesis, BINUS.
PUTERI, ANANDA (2011) TANGGAPAN BINUSIAN 2011 JURUSAN MARKETING COMMUNICATION PEMINATAN BROADCASTING TERHADAP PROGRAM MUSIK B'COUSTIC YANG DITAYANGKAN OLEH BINUS TV. Undergraduate thesis, BINUS.
PUTRA, DHARMA (2007) PERANCANGAN IDENTITAS VISUAL UNTUK RE-BRANDING PADA PERUSAHAAN MS PRODUCTION. Undergraduate thesis, BINUS.
PUTRI, MAYANGSARI (2011) PENGARUH KEGIATAN MARKETING PUBLIC RELATIONS PT. TELKOM, TBK BSD TERHADAP CITRA MEREK SPEEDY INTERNET. Undergraduate thesis, BINUS.
PRATIWI, SINTA and SUSANTY, RITA (2009) ANALISA PENGARUH KEGIATAN PEMASARAN TERHADAP EKUITAS MEREK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PT. FASTFOOD INDONESIA, TBK (STUDI KASUS CABANG PADA KFC PONDOK INDAH MALL). Undergraduate thesis, BINUS.
Retno, Dewanti and Tjia, Fie Chu and Idris, Gautama (2010) PENENTU KEPUTUSAN PEMBELIAN PIANO YAMAHA BEKAS. Jurnal Manajemen, 01 (02). ISSN 2086-0331
SAVITRI, INDRYANI (2011) STRATEGI PUBLIC RELATION ORIFLAME TERHADAP BRAND IMAGE ORIFLAME. Undergraduate thesis, BINUS.
SUPARTO, ROBERT and SUPARTO, ROBERT (2010) ANALISIS PENGARUH PERSEPSI KUALITAS (PERCEIVED QUALITY) TERHADAP CITRA MEREK (BRAND IMAGE) SERTA DAMPAKNYA TERHADAP SIKAP KONSUMEN (STUDI KASUS : SMA KRISTEN KETAPANG 1). Undergraduate thesis, BINUS.
SHALINA, SHALINA (2008) ANALISIS SIKAP TERHADAP MEREK, CITRA MEREK POCARI SWEAT DAN MIZONE (STUDI KASUS: SUPERINDO KELAPA DUA). Undergraduate thesis, BINUS.
TAN, KENDRICK (2013) Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine. Undergraduate thesis, BINUS.
TRIGUNA HALIM, FERDIAN (2013) KEY RELATIONSHIP INFLUENCING PURCHASE INTENTION OF LUXURY BRANDS IN JAKARTA. Undergraduate thesis, BINUS.
VANESSA HEINDIARTO, ANGELIA (2009) ANALISIS PENGARUH BRAND IMAGE ALAT MUSIK YAMAHA, IKLAN BARIS DAN FAKTOR SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIANO BEKAS PAKAI DI DEMI MUSIC CENTRE. Undergraduate thesis, BINUS.
VERTHANDI, MADE (2011) PENGARUH PENGGUNAAN PAK BONDAN SEBAGAI ENDORSER TERHADAP BRAND IMAGE DETIKFOOD. Undergraduate thesis, BINUS.
WIRAWAN, BASTIAN (2007) PERANCANGAN KEMASAN MAINAN TRADISIONAL INDONESIA. Undergraduate thesis, BINUS.
WIJAYA HARYO, DANNY (2007) PERANCANGAN ULANG KEMASAN E & D YOGHURT DI KUDUS - JAWA TENGAH. Undergraduate thesis, BINUS.
WULANDARI, FAUZIA (2011) ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN BRAND IMAGE TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY KRISPY KREME (STUDI KASUS : KRISPY KREME SENAYAN CITY). Undergraduate thesis, BINUS.
WONGSO PANGESTU, YUNITA (2014) The Role of Brand Image Congruity in Indonesian Consumers Brand Preference. Undergraduate thesis, BINUS.
WIDIASTUTI, YAYU (2011) ANALISA SENSITIVITAS RESPON KONSUMEN TERHADAP EKSTENSIFIKASI LINI MEREK (BRAND LINE EXTENSION) PADA FRUIT TEA SENSASI SOSRO (HOT, FREEZE, WOW) DI KONSER AVRIL LAVIGNE JAKARTA. Undergraduate thesis, BINUS.
YULIANTI, ELLIEN (2011) PERSEPSI KHALAYAK TERHADAP PROGRAM "WARUNG DEMOKRASI" BINUS TV (STUDI PADA MAHASISWA UNIVERSITAS BINA NUSANTARA JURUSAN MARKETING COMMUNICATION ANGKATAN 2011). Undergraduate thesis, BINUS.
YUSUF, KAHFI (2007) PERANCANGAN ULANG KEMASAN MOMOGI STIK JAGUNG. Undergraduate thesis, BINUS.
YANAH, YENI and NOVITA, DIANA (2007) ANALISIS CITRA MEREK DAN TINGKAT LOYALITAS MEREK PRODUK CREAM DETERGENT B-29 PADA PT. SINAR ANTJOL (PERIODE MEI-JUNI 2007). Undergraduate thesis, BINUS.
Yunus, Ulani (2017) Form Reviewer "Enhance the Brand Image through Television Commercial (TVC): A Case Study Create Your Chance of Tokopedia.com and Apologizes of Bukalapak.com". Univ. Bina Nusantara, Jakarta.
Yunus, Ulani (2016) Similarity "Enhance the Brand Image through Television Commercial (TVC): A Case Study Create Your Chance of Tokopedia.com and Apologizes of Bukalapak.com". Univ. Bina Nusantara, Jakarta.
ZALAZILOSAHZI, MILADIA and YUNITA, FITRI (2007) ANALISIS CITRA MEREK (BRAND IMAGE) SABUN DETERGEN SURF (STUDI KASUS : IBU RUMAH TANGGA DI CARREFOUR CEMPAKA PUTIH). Undergraduate thesis, BINUS.
